Ever notice that when someone is say brand loyal to Budweiser here in the States, he or she usually ends up drinking one of the local beers when abroad (Europe, Japan, etc.)? It makes sense, right? If you are in Japan, you're probably going to drink a Kirin or something along those lines even if Budweiser is offered at the place you are downing a cold one.
Questions (rhetorical):
1. Is this person really loyal to the Budweiser brand if he or she abandons it for a local country beer? (I didn't use "domestic" because that might be viewed as an "American" beer)
2. How do you get this person to drink Budweiser while abroad?
The novelty of it all...
People in countries will drink import beers, sometimes because it tastes better than the domestic stuff, but it may be more that it is being consumed for the novelty. For example, look at the States. Stella Artois had become an (underground) phenomenon. It's foreign and it comes with it's own glass! Don't miss the bandwagon folks! Does the glass really make the beer taste better? To a beer expert, perhaps. The average American Johnny at the bar might be trying to signal a certain status, attempt to come off as sophisticated to woo that girl over in the corner of the bar who keeps checking him out or maybe just express his position against giant American corporations. There are some American Johnnys out there that love the taste of it.
It's late and I'm tired.
Good night all,
BiggieBurt
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